Socialization helps people learn to function successfully in their social worlds. How does the process of socialization occur? How do we learn to use the objects of our society’s material culture? How do we come to adopt the beliefs, values, and norms that represent its nonmaterial culture? This learning takes place through interaction with various agents of socialization, like peer groups and families, plus both formal and informal social institutions.
Social groups often provide the first experiences of socialization. Families, and later peer groups, communicate expectations and reinforce norms. People first learn to use the tangible objects of material culture in these settings, as well as being introduced to the beliefs and values of society.
Family is the first agent of socialization. What constitutes family is also socially constructed and may or may not exclusively refer to blood relatives. Family may include neighbors and/or close friends, but more typically includes parents, siblings, grandparents, aunts, uncles, cousins, etc. These family members teach a child what he or she needs to know. For example, they show the child how to use objects such as clothes, computers, eating utensils, books, or bikes; how to relate to others (some as “family,” others as “friends,” still others as “strangers” or “teachers” or “neighbors”); and how the world works (what is “real” and what is “imagined”). As you are aware, either from your own experience as a child and/or from your role in helping to raise one, socialization includes teaching and learning about an unending array of objects and ideas.
Keep in mind, however, that families do not socialize children in a vacuum. Many social factors affect the way a family raises its children. For example, we can use the sociological imagination to recognize that individual behaviors are affected by the historical period in which they take place. For example, people raised in the 1940s (perhaps your grandparents or great grandparents) did not have televisions in their homes but people raised in the 1950s and 1960s typically did. Today, parents are deciding when to buy their child a cell phone, how much “screen time” they can have in a day, and are using all types of technology to monitor their children, from location tracking apps to Internet filters. Not only are families demonstrating norms related to technology through their own modeling and ongoing process of socialization, but they are also teaching norms and values explicitly.
Sociologists recognize that race, social class, religion, and other factors play an important role in socialization. For example, poor families usually emphasize obedience and conformity when raising their children, while wealthy families emphasize judgment and creativity (National Opinion Research Center 2008). This may occur because working-class parents have less education and often occupy repetitive-task jobs for which it is helpful to be able to follow rules and conform. Wealthy parents tend to have better educations and often work in managerial positions or careers that require creative problem solving, so they teach their children behaviors that are beneficial in these positions. This means children are effectively socialized and raised to take the types of jobs their parents already have, thus reproducing the class system (Kohn 1977). Likewise, children are socialized to abide by gender norms, perceptions of race, and class-related behaviors.
Figure 1. The socialized roles of parents and guardians vary by society. (Credit: Quaries.com/flickr)
In Sweden, for instance, stay-at-home fathers are an accepted part of the social landscape. A government policy provides subsidized time off work—480 days for families with newborns—with the option of the paid leave being shared between mothers and fathers. As one stay-at-home dad says, being home to take care of his baby son “is a real fatherly thing to do. I think that’s very masculine” (Associated Press 2011). Close to 90 percent of Swedish fathers use their paternity leave (about 340,000 dads); on average they take seven weeks per birth (The Economist, 2014). How do U.S. policies—and our society’s expected gender roles—compare? How will Swedish children raised this way be socialized to parental gender norms? How might that be different from parental gender norms in the United States?
Movies aimed at young people have featured a host of girls and women leads. Snow White, Cinderella, and Sleeping Beauty gave way to The Little Mermaid, Beauty and the Beast, and Mulan. In many of those cases, if the character is not a princess to begin with, she typically ends the movie by marrying a prince or, in the case of Mulan, a military general. Although not all “princesses” in Disney movies play a passive role in their lives, they typically find themselves needing to be rescued by a man, and the happy ending they all search for includes marriage.
Alongside this prevalence of princesses, many parents are expressing concern about the culture of princesses that Disney has created. Peggy Orenstein addresses this problem in her popular book, Cinderella Ate My Daughter. Orenstein wonders why every little girl is expected to be a “princess” and why pink has become an all-consuming obsession for many young girls. Another mother wondered what she did wrong when her three-year-old daughter refused to do “nonprincessy” things, including running and jumping. The effects of this princess culture can have negative consequences for girls throughout life. An early emphasis on beauty and can lead to reduced interest in math and science among girls, as well as avoiding educational scenarios that are “typically feminine” (Coyne 2016).
Others acknowledge these issues, but find princess movies and “princess culture” less alarming. Some remind concerned parents that children have an array of media and activities around them, and the children may be happy wearing their princess outfit while digging for worms or going to hockey practice, which run counter to feminine stereotypes (Wagner 2019). Others indicate that rather than disallowing princess movies and merchandise, engaging with the children as they enjoy them might be more effective. And many people acknowledge that girls and women are often currently portrayed differently than they were in years past.
Disney seems to have gotten the message about the concerns. Its 2009 Tiana and the Frog was specifically billed as “a princess movie for people who don’t like princess movies,” and features a talented chef and business owner—who didn’t need a man to rescue her—as its main character. Brave‘s Merida and the title character in Moana seem to go out of their way to separate themselves from traditional princesses, and undertake great acts of bravery to help others. Frozen focuses on sisterly love rather than romantic love. And though she was never meant to be a princess, Star Wars‘ Rey was the go-to girls Halloween costume for years after she was introduced in the movies.
